SEO/SEM Search Engine Optimization Services
Wise Owl is dedicated to increasing website rankings with the major search engines like Google, Yahoo!, MSN, bing and Ask. We begin by providing a FREE website consultation. We establish a benchmark, research your industry and your direct competitors, and identify the best keywords for your company. As the process continues, we analyze and track your traffic and rank, and make strategic changes and updates to improve your website's ranking. Wise Owl utilizes white hat SEO strategies, which translates to ethical SEO. Using black hat techniques can and will get your site banned from the search engine's results. We are highly experienced in both organic and paid SEO practices.
Organic search engine optimization is a cost effective technique that can get your site ranked prominently with the search engines. Also called natural search engine optimization, we focus on selecting the right keywords, optimizing your site structure, tweaking it's content, and building inbound links. All of these actions together will increase your website's popularity so that you will achieve higher rankings with the major search engines.
In addition to natural search engine optimization, Wise Owl also offers PPC (pay-per-click) Management for companies where this would be beneficial. This method provides a high level of traffic for a relatively small amount of money. We can set up, manage and continually fine-tune your account to maximize every dollar spent (ROI). Another option for some companies is Paid Inclusion, which guarantees that your site site will be listed when specific industry search terms are used. The results are either displayed as an advertisement or alongside the non-paid results.
Here is a list of SEO and SEM services that Wise Owl provides:
- Benchmark starting point
- Determine goals
- Research competitors' sites
- Install Google Analytics
- Title tag creation
- Meta keyword selection
- Meta description selection
- Alt tag optimization
- Content optimization
- Canonical URL redirect
- Create and submit XML sitemap
- Develop HTML sitemap
- Submit site to search engines
(Google, Yahoo!, bing, MSN, Ask, Alexa)
- Submit site to business directories
(ZoomInfo, Yelp, Yahoo Local, Google Local, etc.)
- Link building
- Directory submission
- Pay Per Click (PPC)/Google Adwords
- Paid Inclusion
- Social Media Marketing
(Facebook, MySpace, del.icio.us, LinkedIn)
- Article/Press Release creation
- Article/Press Release distribution
For web design and programming services, please contact our sister company Concrete Creative.